At NiemanLab.org, Alan Murray, executive editor of The Wall Street Journal Online, offers this advice to newspapers, which would include the Tribune:
* The best model for a newspaper Web site is a mix of paid and free content.
* Give away the most popular content on your site; use it to drive traffic to generate ad revenue.
* Charge for content that has strong appeal to niche audiences (followers of local high-school sports, for example).
Your Moderator
- Ric Cox (Ric14@aol.com) (Twitter @RicCox14)
- Chicago
- After earning a bachelor's degree in journalism at Southern Illinois University and a master's degree at Columbia University's Graduate School of Journalism, I served as an editor of national magazines for 30 years. Before and during college, I reported for weekly and daily newspapers. Currently, I blog, twitter and think of ways to save the news business, which is vital to our democracy.
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