According to the New York Times, three veteran media executives, including Steven Brill, are building an automated system to allow newspapers and magazines to charge for online access, including an "all you can read" subscription that would allow access to multiple publications, for perhaps $15 a month.
Their company, Journalism Online, aims to supply publishers with ready-made tools to charge Internet fees and hopes to have a product by fall.
As envisioned by the company, a nonpaying reader on a publication site would reach a certain point and see a page asking for payment--the Journalism Online system, operating within the publication's Web site. But a reader who wanted a subscription to multiple sites would go directly to the new company's own site.
The company also plans to negotiate licensing and royalty fees with search engines and news aggregators.
More details from Journalism Online.
More ideas from Steven Brill.
For a dissenting view, one arguing that Amazon and Pay Pal are already doing it--better--see this post by Ryan Tate at Gawker.com.
Excellent analysis of pluses and minuses on Content Bridges.
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