Thursday, May 7, 2009

Tribune to Launch 'Chicago Now'

In this promotional video, the Chicago Tribune announces plans to launch an innovative online community next month called "Chicago Now."

According to the Trib, the Web site will combine aspects of social media, e-commerce, blog, news content and advertorials, in a project it is describing as “Huffington Post meets Facebook for Chicago.”

According to Editor & Publisher, Chicagotribune.com will continue, but Chicago Now will replace the current Web site for RedEye, the free youth-oriented commuter daily. The site will feature “high profile personalities” such as a former Chicago Cubs player and a prominent radio personality. It promises 80 blogs by the end of the year.

If this development was announced on ChicagoTribune.com, we missed it. And searching "Chicago Now" on its site turned up no results.

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